When you write an article, do you think "Oh, yes. I'm going to make money"? Or do you think "They are going to want to come back every single week for more"? With the growth in internet bloggers, article marketing is becoming more and more popular with websites looking to monetize their content. Good content is the key to opening doors for many online marketers. There are a lot of benefits to writing quality articles and developing your own system to help market your product not one time, but forever.
Longevity The main reason why article marketing is so beneficial is because the article lasts for the long term. Unlike buying AdWords, a pay per click, or buying ad space on a site, your article will last forever. You'll get good backlinks and develop a readership to help you promote your product or service. An even bigger benefit is you can write these articles for little to no cost. All it takes is a bit of your time. My question is simply this: do you want to keep spending money only to make pennies, or do you want to write a masterpiece that will last as long as the internet doesn't shut off? I think you'll kindly take the latter.
Traffic back to your site The right title and the right keywords can help you really develop a lot of traffic to your page. Search Engine Optimization (SEO) is very powerful. Using the right kinds of phrases and tags will help you develop long-term benefits such as targeted traffic. People who search for these specific terms correlating to your article are going to see your page and really get some value from your words. Traffic means clicks, leads, and sales. Your information is the gateway to making you long-term money. After a while you will start ranking on the first page of search engines such as Google, Yahoo, Bing, and other sites. This helps to get your site indexed so you have a better chance of increasing your site visibility. At the same time, you also knock out other competitors that have a similar niche. Even with the search engines, especially Google, constantly changing the algorithm, good content and targeted traffic does not go unnoticed.
Becoming an authority After putting in the work of developing useful and unique content, you really start to become an authority on article marketing. This has a number of benefits. People will want to write guest posts for your site, which helps to save you time and energy building your articles. Also, you'll be asked to write content for other sites. This increases your subscribers, visitors, and potentially sales. Good stuff, isn't it? I bet you're asking, "Why the heck would they want me to write for them?" Well, think about it. It helps their credibility as far as providing value. At the same time, you get an entirely new audience. The worst thing is building content that's spammy and doesn't provide anything to your readers.
Taking these small steps will help you greatly in your article marketing. Don't rush, you aren't running a 400 metre dash. You are running a marathon to provide some of the best content you possibly can with the least amount of needed resources.
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