Driving traffic to your website is the difference between a successful, money-making site and one that lingers in cyber abyss. So what are the best ways to increase web traffic? Below are three ways that are certain to bring in free web traffic.
1. You have to have solid content. It doesn't take someone long to call your bluff if your words are full of fluff. Within a few sentences you have to establish your credibility. Make sure your voice shines through quickly. With the wealth of information that is available on the web, there is always another resource readily available to take away your precious website traffic.
The best way to produce quality content is to really know what you are presenting. If you lack knowledge or expertise in any area, find someone who does know and ask all the questions you need until you fully understand. If writing is not really your thing, consider hiring a professional writer. You may think they are too costly but the freelance writer's market is full of eager writers who would love to help you, for a fee of course, but that is usually negotiable.
2. Use keywords to create search engine optimization (SEO) content. Keywords are those words that are likely to be put into a search engine from general searchers. There is an entire science behind this and it can get relatively tricky but think about your topic and what are likely the most descriptive and/or most used words regarding the topic. These are likely keywords relevant to the topic.
There are free and paid software programs that will search for you and give you information but making a list of all the possibilities will get you started. Pick those that stand out the most.
You can even poll your friends and family. Just ask them, "Hey if you were looking for information on xyz... what would you put in the search engine." Once you determine the words to use, put them in your website. You do not want to saturate the content so it doesn't sound legitimate or authentic but you certainly want to mention them in the first sentence and then 3-4 times after that to ensure a search engine will pick it up. This will definitely increase web traffic to your site.
3. Another great way to drive website traffic to your site is to offer free content that helps the searcher. This may be in the form of an eBook, blog, articles, or widget that does something. You need to decide based upon the content of your website but everyone loves free stuff. And search engines are always looking for information that is relevant, reliable, and new. There is a massive amount of information that is posted daily on the web, but not all of it is really worth much.
This goes back to quality in number one but having something someone can get for free will certainly make them happy and is likely to get you a referral to other people interested in the same topic. Word of mouth is likely the best aid in gaining free web traffic aside from search engines.
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